Burn Money

Burn Money is a mobile app that allows users to virtually burn money and share with friends.

Client's Goals

Meme, the developer of Burn Money, wanted to penetrate the highly competitive US market and increase its virility.

Our Solution

Our campaign combined burst strategy for high exposure and in app promotion to deliver organic users. The promotion was made using display banners and a wide array of media sources. We then optimized according to engagement-based KPIs and post-install event tracking.

Results

25.8%
increase in loyal users
Reaching above 142% advertiser's in app deposit KPI
117%
above advertiser's in-app monetization goal

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