In Conversation with Yana Katz (VidSaga Interview)

To know more about how Mobco approaches our campaigns and the video distribution strategies we implement, read Yana’s full interview, on VidSaga. 

In a sea of competing entities in the Ad Tech industry, what sets us apart? Here at Mobco, it is simple – our Team! Each skilled and adept in their respective fields, it is the insight and novel ideas that they bring to the table that gives us our edge.

Born in Ukraine and brought up in Israel, Yana Katz, our Head of Video, embodies the qualities that give Mobco its identity. Curious and Analytical like our mascot – the chameleon, Yana has always been tech-savvy. Although she was well-equipped to build a career as a Lawyer, her passion determined otherwise. Thus, began her journey with Mobco!

5 years on, Yana now leads the Video department – an independent unit that operates across all channels (Video, Display) and environments (Desktop, Mobile, Connected TV) while working with the leading advertisers and brands in the market.

In a recent interview with VidSaga, Yana shed light on the strategies that Mobco employs to stay ahead of the game. 

She explains, “I think it comes down to our very nature. Much like our mascot – the chameleon, we’ve learned to adapt to thrive. We constantly have our ears to the ground and our eyes to the sky.

Each member of our global team researches and stays up to date on technology, processes, and approaches in the Industry. We study campaigns, analyse the strategy employed, see what worked and what failed, and then personalize our findings to create a cohesive approach that we implement.

Our agility and adaptability are two core strengths that have always given us a leading edge.  Coupled with our proprietary technology and global talent, we have honed-in on the perfect blend to propel us towards greater heights.

I think the fact that we’ve never shied away from taking risks but capitalized on potential opportunities also makes us a commendable entity in the digital marketing landscape.

When it comes to Video Advertising and Brand Awareness, many companies would have stuck to doing what they do best. But we ventured out into uncharted waters and carved our path to success. In this industry, it pays to push the boundaries.”