The Challenge

Airtel Wynk was primarily aimed at Airtel users; hence the key criteria was to find and engage new Airtel users with the app. While non-Airtel users could also be engaged, it was not a KPI.

Campaign Results

The team applied carrier targeting as a mandatory limitation. A separate ad group was also created to target Airtel Users from cities where a higher network speed was available. Multiple post backs set could easily script the optimization agenda each day which helped the team filter out non-performing sub IDs based on the data. Further, the team recruited new publishers on specific KPIs from the KPI mix to generate the desired KPI goals.

Client Profile

Airtel Wynk is India’s renowned music streaming service app. It is a diverse library of regional and global music which allows users with unlimited streaming and download service. It is currently available on both Android and iOS users.

The Challenge

Voot is different from other VOD services in terms of it does not offer a paid subscription model. Hence, the main objective was to deliver highly engaging users who would watch content repeatedly. Further, the advertiser monitored the unique user count and the retention on the app.

Campaign Results

The prime focus was to get users to install the app and engage with the app on a daily basis and to get an understanding of the time frames within which most of the user engage with the app. Select Publishers were chosen based on previous experience in similar vertical. Tighter KPIs were placed to reach the required stream rate per user. The team created and used banners that highlighted the latest activities. Video banners were actively used to promote the campaign.

Client Profile

Voot is an Indian subscription Video on Demand (VOD) platform. It is part of Viacom 18 Digital Ventures. Voot offers its users a library of regional video content. It houses over 35,000 hours of video content. Voot is available on an app for iOS, KaiOs (JioPhone), and Android users. It is also available as a website for desktop video consumption.

The Challenge

Although the advertiser did not levy specific KPIs at the start, they were keen on accomplishing a low fraud ration. In addition, the advertiser had m-filter in place, which meant we had to optimize the sources appropriately. With a long-term partnership dependent on the first month’s performance, a regular and well-thought out approach was key.

Campaign Results

The team set about defining the optimum CTIT range to minimize fraud. The app was promoted through DSP, and in-house SDK/3rd party SDK. The team also closely monitored and optimized subsids that delivered the lowest click spamming and click injection ratio – this ensured the traffic quality was naturally optimized.

Client Profile

Amazon Prime is a Video on Demand (VOD) subscription service owned and operated by Amazon. It houses a variety of content that ranges from regional to global TV series and movies which can be streamed and downloaded through the Prime Video App. The Prime Video library can be accessed and stream video titles from the Prime Video App across multiple devices.

The Challenge

In order to increase market share in the UK, William Hill worked with Mobco to run a performance
and optimization campaign on Android and iOS. The goals of the campaign were to achieve:

1. Minimum 7% registration rate
2. First Time Deposit (FTD) rate of 8% with lowest eCPA possible

Campaign Results

To obtain campaign targets, Mobco leveraged its vast experience in the sports-betting industry to optimize the campaign for both iOS and Android, continuously combining real-time monitoring with a tailored list of top traffic partners. While campaign performance was cross-checked with advertiser KPI’s, MobCo managed to scale activity over 8 months to achieve and maintain an effective CPA.

The campaign was monitored with both 24Metrics and Appsflyer Protect360 product suite, enabling William Hill and MobCo working proactively to optimize media inventory quality.

Client Profile

William Hill is one of the world’s leading betting and gaming companies. In addition to its home base in the UK, they have expanded their international footprint and are now licensed in five of the largest regulated gambling markets in the world. William Hill offers various customers engaging ways to bet and game, whether in betting shops, sports books, online or on their mobile devices.

The Challenge

King of Avalon approached Mobco to run a user acquisition campaign on Android and iOS targeting Europe and North America. Campaign success was to be measured by hard client KPIs that included Day 30 retention rates and new user ROI rates with particular attention focused on click-to-conversion rates.

Campaign Results

By creating a whitelist of top performing partners, Mobco succeeded to surpass user client KIP acquisition quality standards. With the right ad placements and targeting, the campaign succeeded to drive more users to in-app purchases at a rate that far exceeded client expectations.

Client Profile

As an experienced and trusted publisher, in 2016 Century Game helped to publish KingsGroup’s large-scale strategy game “King of Avalon” that went to become a bestseller in 67 countries and became the only Chinese game that topped the US bestseller list twice.

The Challenge

Lineage M approached Mobco to run a user acquisition campaign on Android and iOS targeting South Korea. Campaign success was to be measured by hard client user engagement KPIs that included 30% of new users reaching level 5 on the day of install.

Campaign Results

Mobco was quickly able to identify and target users that would engage with the game on the day of download. The result was a campaign that ran over a six month period that surpassed client KPIs by over a 50% margin. 

Client Profile

Established in 1997 in Seoul, South Korea, NCSOFT quickly became the leader in online games with the successful launch of its flagship product Lineage. Today, NCSOFT is well positioned for continued success in the Asian, North American and European markets by expanding its influence reach throughout the world with excellent products and franchises.

The Challenge

Summoners War worked with Mobco to run mobile user acquisition campaigns on Android and iOS targeting various countries in Asia. The goal of the campaign was to achieve a high Return on Ad Spend (ROAS) gauged by hard client KPIs, including a target percentage of new user completed tutorial runs and retention rates.

Campaign Results

The campaign resulted in average retention rates that not only surpassed client KPIs, but were superior to any results the client had seen before. Such results were achieved through a series of actions, including improving the user experience within the app an adjusting ad placements and targeting, which resulted in more user in-app purchases and a stronger click-to-install ratio.

Client Profile

Com2uS is a leading developer and publisher of mobile games, spearheading the industry since 1998